Blog Management

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SEARCH ENGINE OPTIMIZATION

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Our process for managing blogs

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Step 1: Develop a strategy

With your target market in mind, we craft a road map for providing your readers with information they want — so we can get more eyes on your blog

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Step 2: Recruit writers

We reach out to our network of 900+ freelance writers to find the right contributors for your blog, including writers who specialize in your niche

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Step 3: Create content

To create high-quality content, we identify post topics and assign them to writers, as well as solicit and review pitches from contributors

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Step 4: Edit & optimize

Our strength is in editing posts to maximize value for the reader. That includes a focus on SEO best practices to help your blog rank high in search

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Step 5: Publish & Promote

We manage the editorial calendar, maintaining a healthy mix of content. Often that includes newsy posts we strategically push live on certain dates

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Step 6: Track what works

Monthly analytics reports allow us to track what’s working and replicate that success. We love using data to help our clients reach their goals

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