Real estate SEO that brings buyers and sellers to you.
Real estate SEO for agents, brokerages, estate agents and property managers in the US, UK, Canada and Australia. Rank for your neighbourhoods, win the map pack and generate valuation requests and buyer leads you own.
Illustrative map, not a real client.
Portals own the search. You pay for the lead.
Portals dominate broad searches
Zillow, Realtor.com and Rightmove rank for "homes for sale" and then sell your local market's leads back to you.
Thin, duplicate listing pages
IDX feeds create thousands of pages with the same content, which Google often ignores.
No local authority
Without neighbourhood pages, reviews and a strong Google Business Profile, agents don't show up where sellers look.
A complete plan to own your local market.
Neighbourhood & community pages
Rich pages for every area you serve: homes, schools, amenities, market stats and listings.
Google Business Profile
Optimised profiles for each office or agent, with posts, photos and reviews.
IDX & listing SEO
Indexing rules, internal links and templates that make listing pages useful to Google.
Reviews & reputation
Review requests after every closing, shown on your site and profile.
Seller & buyer content
Market updates, guides and calculators that attract sellers, buyers and landlords.
Lead tracking
Valuation requests, calls and showing enquiries tracked back to search.
Portal page vs. your neighbourhood page.
Drag the slider. Portals list everyone's homes. Your own neighbourhood page sells you as the local expert.
Local SEO results we've delivered.
Agents win online the same way other local businesses do: map pack visibility, location pages and reviews. Here is what that approach achieved for a local service business, and for a website we rebuilt around conversions.
Local SEO in a crowded city
We rebuilt location and service pages, optimised the Google Business Profile and fixed technical issues.
A site rebuilt to convert
A slow site with a confusing enquiry flow was rebuilt with clear pages, faster loading and one simple call to action.
Results from client projects in other industries. Names withheld for confidentiality.
What is ranking in your area worth?
What could Google bring you in commission?
Use your own numbers.
Estimate only, based on the numbers you enter. Results depend on your market and how quickly leads are followed up.
From audit to listings and leads.
Market & site audit
Your areas, competitors, portals, website, IDX setup and lead tracking reviewed.
Foundations
Google Business Profile, technical fixes, listing indexing rules and tracking set up.
Neighbourhood pages
Priority area and community pages published, with listings and local insight.
Content & authority
Market updates, reviews, local links and monthly reporting on leads.
Real estate businesses we grow.
How real estate SEO helps you compete with the portals
Most home buyers and sellers start online, and big property portals rank for the broadest searches. But portals are weak at the specific, local questions people ask before they choose an agent: what a neighbourhood is like, how prices have moved, which schools are nearby and who sells the most homes in an area. Real estate SEO focuses on those searches, where an expert local agent can win.
1. Neighbourhood pages are your money pages
A strong page for each neighbourhood or community, with recent sales, price trends, schools, commute times, photos and live listings, matches what buyers and sellers search for and gives Google a reason to rank you over a generic portal page.
2. The map pack wins seller leads
When someone searches "real estate agent near me" or "estate agents in Bristol", the map pack appears first. A complete Google Business Profile, regular posts about new listings and sales, and steady reviews after every closing are the biggest levers. Our local SEO service covers this in detail.
3. Make IDX and listing pages work for you
- Index the pages that add value, such as area and price-range searches, and keep thin duplicates out of Google.
- Link listings to their neighbourhood pages and back.
- Add RealEstateListing and Organization schema where it fits.
4. Capture sellers with valuation tools
"What's my home worth" pages and simple valuation forms convert well when they rank for local searches. We build them on fast, mobile-first pages and track every request in GA4.
5. Use ads for speed, SEO for ownership
Paid campaigns can bring buyer and seller leads quickly while SEO builds momentum. Our Google Ads team can run both. If your current site is slow or dated, our website development team can rebuild it with SEO built in.
Who we work with
Our real estate SEO clients include independent agents, realtor teams, brokerages, UK estate agents, property managers and developers in the United States, United Kingdom, Canada, Australia and the UAE. We work remotely across your time zone with month-to-month terms after an initial setup period.
Real estate SEO, answered.
Straight answers about scope, timelines and what to expect.
What is real estate SEO?
Real estate SEO helps agents, brokerages and property managers rank on Google for searches like "homes for sale in Austin", "estate agents in Bristol" or "property management near me". It covers neighbourhood and community pages, IDX or listing pages, Google Business Profile, reviews, technical SEO and content that attracts buyers, sellers and landlords.
Can you compete with Zillow, Realtor.com or Rightmove?
Not head-on for broad terms, and nobody should promise that. We target the searches portals can't own: specific neighbourhoods, communities, school zones, property types, your name and local market questions, plus the map pack, where individual agents can win.
Do you work with IDX websites?
Yes. We work with IDX and listing-feed websites on WordPress and other platforms, fixing thin or duplicate listing pages and building strong neighbourhood pages around them.
Do you work with property managers?
Yes. We help property management companies rank for "property management near me" and city searches, and generate landlord and owner enquiries, not just tenant traffic.
How long does real estate SEO take?
Google Business Profile and neighbourhood pages can start bringing enquiries in 2–4 months. Competitive metro areas take 6–12 months to reach top positions for broader terms.
How do you measure results?
We track seller valuation requests, buyer enquiries, calls and showing requests from organic search and the map pack, alongside rankings and traffic, in a monthly report.
Which countries do you work in?
We work with agents, brokerages, estate agents and property managers in the United States, United Kingdom, Canada, Australia and the UAE.