SEO Migration Services
Move your website without losing your Google rankings
Changing platform, domain or design? Our SEO migration services protect the traffic, rankings and leads you have already earned, with full URL mapping, 301 redirects, technical checks and 90 days of post-launch monitoring.
5.0Client rating200+Projects delivered12+Countries served
URLs mapped 1:1301 redirects testedMetadata preservedSearch Console updated
Why migrations fail
Most traffic drops after a relaunch are avoidable
A new website should grow your business, not reset it. When a site moves to a new platform, domain or URL structure without an SEO plan, Google loses the signals it used to rank you. Pages disappear from search, backlinks point to errors and enquiries slow down, often for months.
A proper website migration SEO process keeps every valuable page, link and signal connected from the old site to the new one, so search engines understand the move instead of treating it as a brand-new website.
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Missing or chained redirects
Old URLs return 404 errors or bounce through several hops, so rankings and backlink value are lost.
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Changed URLs and thin content
Pages that ranked well get merged, shortened or removed during the redesign.
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Lost titles, meta and schema
On-page SEO built over years is not carried across to the new templates.
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Blocked or broken crawling
A staging noindex tag, a wrong robots.txt or a missing sitemap stops Google from finding the new site.
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Broken internal links and tracking
Navigation, internal links, analytics and conversion tracking quietly break at launch.
What is included
Complete SEO migration services, from audit to recovery
Every migration we manage follows a documented process, so nothing is left to chance on launch day.
Pre-migration SEO audit and benchmark
We crawl your current site and record rankings, traffic, top pages, backlinks and conversions, so we know exactly what must be protected and can prove the result after launch.
- Full crawl of every indexable URL
- Top landing pages and keywords recorded
- Backlink and internal link inventory
URL mapping and 301 redirect plan
Every old URL is matched to its closest new equivalent in a redirect map, then implemented as clean, single-hop 301 redirects and tested before and after go-live.
- One-to-one URL mapping sheet
- No redirect chains or loops
- Backlinked URLs prioritised
Content and metadata parity
Titles, meta descriptions, headings, image alt text and body content are carried over and improved, never lost.
Technical SEO setup
Canonicals, robots.txt, XML sitemaps, hreflang, structured data and Core Web Vitals checked on the new build.
Launch-day QA
Live crawl, redirect testing, indexing checks, analytics and conversion tracking verified within hours of launch.
90-day post-migration monitoring
We track rankings, traffic, crawl errors and index coverage in Google Search Console for three months after launch, fix issues as they appear and send you clear progress reports.
AI search ready
Structure and schema that help your pages appear in Google AI Overviews and AI assistants after the move.
Migrations we handle
Platform, domain and redesign migrations
Whatever is changing, the goal is the same: keep your rankings and leads safe while the website improves.
→WordPress to Shopify →Shopify to WordPress →Wix or Squarespace to WordPress →Magento to Shopify →Webflow and Framer migrations →Domain name change →HTTP to HTTPS →Website redesign and relaunch →URL structure changes →Merging multiple websites →Subdomain to subfolder →International and multi-language sites
Ecommerce migrations
Shopify and ecommerce migration SEO done right
Online stores have far more URLs than a normal website, and every product and category page can be earning traffic and sales. Moving a store to Shopify, WooCommerce or another platform needs extra planning so product rankings and revenue carry over.
We build and optimise ecommerce stores on Shopify and WordPress, and we treat your product catalogue as the revenue engine it is.
What we protect in a store migration
- Product, collection and category URLs mapped individually
- Product titles, descriptions and image alt text carried over
- Product, review and breadcrumb structured data
- Variant, filter and pagination URLs handled without duplicate content
- Blog and guide content that brings in organic traffic
- Google Merchant Center feed and Shopping visibility
- Customer-facing links in emails and ads updated
- Analytics and ecommerce conversion tracking checked
Our process
How we migrate your website without losing SEO
A clear six-step plan with an owner and a checkpoint for every stage.
Discovery and benchmark
We review your goals, the new platform and timeline, then benchmark rankings, traffic and conversions.
Week 1Crawl and URL inventory
Every URL, backlink, internal link and on-page element on the current site is captured.
Week 1 to 2Redirect map and SEO spec
We build the URL map and a technical SEO specification for your developers or our team.
Week 2Staging review
The new site is checked on staging for content parity, metadata, schema, speed and crawlability.
Before launchLaunch and live QA
Redirects go live, sitemaps are submitted and Search Console is updated, followed by a full live crawl.
Launch dayMonitor and recover
We watch rankings and errors daily at first, fix issues fast and report progress for 90 days.
90 days Free resource
Website migration SEO checklist
Planning the move yourself? Use this checklist to protect your rankings at every stage of the migration.
BeforePlan and prepare
- Benchmark rankings, traffic and conversions
- Crawl and export every indexable URL
- List pages with backlinks and top traffic
- Build a one-to-one 301 redirect map
- Keep titles, meta, headings and content
- Block the staging site from indexing
LaunchGo live safely
- Remove staging noindex and check robots.txt
- Deploy and test all 301 redirects
- Update canonicals and internal links
- Submit new XML sitemaps
- Use Change of Address for domain moves
- Confirm analytics and conversion tracking
AfterMonitor and fix
- Watch index coverage in Search Console
- Fix 404 errors and redirect chains
- Compare rankings against the benchmark
- Update important backlinks where possible
- Check Core Web Vitals on key templates
- Keep old redirects in place long term
Why Jaseir
A migration partner that understands SEO and development
Our SEO specialists and developers work on the same project, so the redirect plan, the new build and the launch checks all line up. We work with businesses across the USA, New Zealand, Europe, Asia and beyond.
5.0Client rating
98%Client satisfaction
200+Successful projects
12+Countries served
FAQ
SEO migration questions, answered
What is an SEO migration?
An SEO migration is any major website change that can affect search visibility, such as moving to a new platform, changing domain, switching to HTTPS, redesigning the site or changing URL structure. The SEO part is the planning and testing that keeps your rankings, backlinks and traffic connected from the old site to the new one.
Will I lose rankings when I migrate my website?
Some short-term movement is normal while Google recrawls the site, but a well-planned migration with complete 301 redirects and content parity usually recovers quickly. Large or lasting drops almost always come from missing redirects, removed content or technical errors, which is exactly what our process prevents.
How long does a website migration take to recover in Google?
For most sites, Google processes the move within a few weeks. Domain changes and very large sites can take longer. We monitor rankings and index coverage for 90 days after launch and fix anything that slows recovery.
How much do SEO migration services cost?
Cost depends on the number of URLs, the platforms involved and whether we also build the new site. After a free strategy call we send a fixed quote with a clear scope, so there are no surprises.
Can you migrate WordPress to Shopify without losing SEO?
Yes. Shopify uses fixed URL patterns for products, collections and pages, so careful URL mapping and redirects are essential. We map every product, category and blog URL, carry over metadata and set up the redirects inside Shopify before launch.
Do 301 redirects pass SEO value?
Yes. Google treats permanent 301 redirects as a strong signal that a page has moved, and passes ranking signals to the new URL. Redirects should be single-hop, point to the closest matching page and stay in place long term.
Do you work with our existing developers or agency?
Yes. We can provide the redirect map, technical SEO specification and launch checks for your developers, or our own WordPress and Shopify team can handle the full build and migration.
What do I need to give you to start?
Access to Google Search Console and Google Analytics, your current website, and the staging link or plan for the new site. We take care of the crawl, benchmark and planning from there.
Planning a migration?
Protect your rankings before you launch
Tell us what is changing and when. We will review your current site and show you exactly what needs to be protected, free.