Let’s discuss about How long does it take for Google Ads to work?
Are you a business owner who wants to start Google Advertising (PPC) advertising? Or maybe you are an established product that wants to change PPC managers because you do not see immediate success in your advertising? Before you start, you should know how long this dynamic ad channel takes to work.
Here’s what you can expect: a successful Google ad campaign will take at least 3 months to mature and about 4-12 months to develop into a strong campaign.
I know, that seems temporary.
So, why wait so long? Simply put, Google needs to spend more time processing to gather the right amount of data to effectively deliver your ad to the right audience.
Table of Contents
What to Expect in the First 7 Days of Use of Google Ads
When you start activating your Google Ads account, it usually takes 24-48 hours for Google to update and approve your account.
Upon approval, Google takes another 7 days to:
- Collect important data about your business
- Read about your favorite topic
- Check the target audience
Depending on how big your business is or how complex your audience may be, this process can take a long time to complete.
How Do You Know If Your Ads Are Successful?
Here’s what to keep in mind during the first ride or hike: you’ll only get a small portion of the ideas you want and click into your daily budget. This is because Google will not use your full daily budget right away.
So, how much of a difference do you have to see as the first sign of success?
Ideally, we recommend at least 15 clicks per day in the ad group (not the campaign) and at least 200-300 clicks on keywords per month. If you do not get these clicks per day per ad group, you should think twice about your budget and campaign setup.
What to Expect After the First Week of Google Ads
You can be sure that Google will continue to provide your ads and collect data after the first week of account opening. However, DO NOT expect the tracks to start filling up.
It can take up to 2-4 weeks for your Google ads campaign to improve.
Stay Calm and Advertise
During Weeks 2 to 4 of the ad campaign, try not to make too many changes to your ad account. You want Google to continue collecting as much data as possible without having to reschedule the process due to ongoing account updates.
But, that is not all! The following point is very important for you to know:
When you start a Google Ads campaign, make sure the click-through rate (CTR) is NOT Rated yet.
What Is CTR and Why Is It Important?
Google Ads Quality Score Value
Your click-through rate is a very important factor in determining how well your Ad campaign fits your audience. In addition to this metric, Google is required to calculate secondary features such as:
- Keyword in ad affiliation
- Prediction page compliance ad
- Website loading time
- Historical account performance
If Google cannot measure your campaign accurately right now, it means that it is dangerous for you to allow it to be displayed equally with other Google Ad advertisers with proven track records, known as High-Quality Scores. This helps your business because you will not have to compete directly with businesses with higher scores than you!
After completing this learning process, you will have the opportunity to review your ad for better conversions and high-quality scores. After that, you will feel better if you have to compete with Google Ads already set up!
Now that you know about CTRs, let’s talk more about Google Ads reading time.
Understanding Google Ads Reading Time
When you start a new campaign or plan the essentials of your existing campaign, your account status will be set to “read.”
Other factors that trigger the “learning” situation include:
- Changes to bid strategy settings
- Changes to modification actions (updating an existing action or creating a new one)
- Implementation of a new smart bidding strategy
- Significant changes in the design of the campaign
- Big changes in budget or bid
- Follow the 20% rule: Avoid budget changes over 20% of your current budget
- Pause and Enabling Campaign or Advertising Groups
Recently pausing and reopening a 1-day holiday campaign puts the client campaign into a 5-day learning mode
Generally, changes to keywords, ad groups, or ads will not start reading time. However, if you introduce several changes to a few of these components, you may have time to learn from your campaign.