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Inbound links

Here we’ll discuss about Inbound links for link building. If you’ve been around individuals who handle Search Engine Optimization (SEO), you’ve probably heard them talk about how important it is to have links on your site. We’ll look at why links are important and the different sorts of links in this post, with an emphasis on inbound links. Creating back links to your site from other sites. You do this to improve your website ranking in google. Inbound links can significantly improve your site’s search rankings, contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank

Inbound links also called as interlinks were backlinks that point to your site and search engines like Google, Bing like it when you have thousands of links pointing to your site but sometimes Google penalizes as well if you have poor quality and irrelevant backlinks point to your site. Inbound links are links that point to your site from other websites. They’re also called backlinks because they point back to your website. A link must be clickable for it to be regarded a backlink by search engines.

When another website links back to yours, this is referred to as inbound links. Inbound links are one of the most significant aspects in search engine optimization since they indicate that your site has high-quality content, according to Google (SEO).

In the early days of SEO, inbound links were just a numbers game; the sites with the most links placed first in the results. As a result, people began to use spammy link-building strategies to get their websites ahead of the competition, causing Google to reconsider how their algorithms handled incoming connections.

Google now prioritises quality over number when it comes to incoming links. Links from reliable, relevant websites are far more beneficial to your SEO than links from unrelated websites.

Many factors contribute to how a page rank in search engine results, from the meta tags assignment to the number of inbound links a site has.

Search engines use inbound links to determine how useful and trustworthy a piece of material is online.
An article with a lot of inbound links from well-known websites is trustworthy since those well-known websites are endorsing it by connecting to it. The link authority is the worth of these inbound links.
The overall authority of the website (how many credible websites connect to the entire domain) as well as the authority of each particular page are used to determine link authority (how many trusted websites link directly to that page).

But if your content is rich with information and unique, then chances are that people will link to your site and there are more chances that those links will be  “dofollow” and you will get some free and targeted traffic to your site.

Pages that have a lot of link authority transmit part of that authority on to the material they link to. It’s the same feeling you get when the popular kid in school decides to be your friend. You can now earn cool points by associating with other people.

This is why it is critical to obtain links to your website from well-known websites such as industry journals or even huge publishers like Forbes. It’s a signal to search engines that you’re a reliable information source.

 Inbound links that are “dofollow” also increase your website’s PR and  SERPs and are considered healthy for any blog or website.

Google’s Webmaster Tools is a free tool  that can be used to see the inbound links that pointing to our site. To view a sample of who links to our web page, we need to run this query on Google: link:www.oursitepage.com


Each additional inbound link for a web page always increases that page’s PageRank. Web pages are important themselves if other important web pages link to them.