Let’s get idea about ‘What is Keyword Cannibalization and How to Avoid It’? When you consume your exposure by having many pages on your webpage addressing the same term, this is known as keyword cannibalism. If you use the same term on multiple pages across your website, Google would have a hard time figuring out which one is the most relevant and likely to convert. Term cannibalization is defined as when two or more of your sites target the same phrase, it implies you’re competing with your sites for SERP rankings.
Whereas keyword cannibalization is most commonly associated with SEO and natural traffic, your sponsored strategy may be cannibalizing your actual traffic as well. Google would only show a few of those pages on its results page for a particular keyword query, so they must decide which website is the most relevant.
As a result, your site’s competitor pages are vying for the same phrase. This is a big no-no in terms of SEO. As a result, one or even all of your web pages will be hidden, limiting the possibilities of your website.
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What is Keyword Cannibalization?
Term cannibalization is defined as when two or more of your pages are targeting the very same keyword, which implies you’re competing with your pages for SERP rankings.
It leads to a decrease in traffic and, as a consequence, conversions. In advertising, cannibalization is defined as a decrease in a company’s sales income and market share due to the advent of some other goods by the very same business.
When Google scans your website and web store for keywords that appear on multiple pages, it won’t be able to tell which ones are the most significant. It then understands that you are reusing information, which would not be a good thing, and marks you as a rather least relevant site in search engine results.
Why is Keyword Cannibalization a problem?
To maintain adequate placement on Google and binBingEO effort is necessary for your eCommerce marketplace. Keyword cannibalization hurts enterprises since it undoes all of their SEO efforts.
If search engines like Google notice that your information appears on multiple pages, they would be perplexed as they try to figure out what you’re talking about. Because Google doesn’t even have time to break review each site, your sites will be punished and accorded less importance.
You’re in a ranking competition with yourself: When you optimization and articles for comparable search keywords, you’re reducing their chances of ranking. For most queries, Google would only show 1 or 2 results from the very same site in the search engine results. You might obtain three if your website has a huge amount of influence.
Your Page’s Authority Should Be Reduced: You’re spreading your backlinks and CTR across several pages rather than constructing a single, high-authority page. As an outcome, they’ll almost certainly both fall in rank
The Incorrect URL Ranks: A page with a poor conversion rate and poor content quality may be ranked higher than your targeted page.
Your Conversion Rate Is Dropping: It’s rare that every page on your site converts the sain me manner. Although one would have a better conversion rate, it’s not like all new users will be driven to this page; instead, they will be distributed among others. Ascertain that promising leads are directed to some of the most relevant pages feasible, one that is well-suited to specific actions. Visitors would be more content with the discovered webpage, which would improve its rating, lowering the bounce rate.
Backlinks are confusing: Rather than making numerous links to a single credible source of information, you are dispersing your efforts across multiple pages. Internal links are likewise likely to send people in various directions when they’re looking for the same information.
Detecting a Cannibalization of Keywords Issue
To discover a keyword cannibalization issue, you don’t require any advanced coding abilities. Rather, you can use a third-party tool to check your current keyword ranks. You can look for examples of keyword ranking overlapping and pinpoint the pages that are causing the issue.
You could also check your research documents or ad campaigns to determine if you’ve used many pieces of information to target the very same keyword.
How to Avoid Keyword Cannibalize
Reorganize the structure of your website
It is among the simplest and most effective methods for removing keyword cannibalism from your website. Simply analyze the two identical URLs, choose the most credible page, and integrate it into a single landing page. Now use descriptive links to connect the primary authority page to other distinct keywords.
Per page, only one keyword or phrase
For even the most part, every page of your website must include only one, if not two, distinct target keywords or phrases. It’s fine to employ semantic modifications and different pages to increase your domain’s relevancy for a particular keyword, but you shouldn’t have various websites fighting for the same phrases.
A canonical strategy
Canonicals give focus keywords to a particular canonical page, sending a clear signal to Google about which page is the best for users to locate the material they’re looking for. One of the strongest defenses against the term cannibalism is a proper canonical strategy, which provides you authority over whatever pages must rank for specific searches and prevents duplicating content.
Prioritize quality above quantity
Quality above quantity should be the focus of your material. Rathan optimizing many sites for a particular target phrase, one must concentrate on providing the finest possible piece of information (or ad) for every term.
SEO and PPC activities are carefully balanced
Although SEO and PPC are sometimes considered as two distinct tactics, they do have some fascinating synergies. Make your SEO and PPC aims relevant to cover as much SERP area as feasible.
Your Conversion Rate Is Dropping
Every page on your site rarely converts in the same manner. Although one will have a better conversion rate, not all new customers would be routed to this page; rather, they will be distributed among others. Ascertain that new leads are directed to the most relevant page feasible, one that is well-suited to specific actions. Users will be more pleased with the discovered webpage, which would improve its rating, lowering the bounce rate.