The world of content marketing is always changing as dominant trends come and go. You have to stay present on what’s famous today if you need to get ahead of the rivalry tomorrow.
There’s a lot that is exciting and new in content marketing. In this blog, we break down the bigger content marketing trending for 2023 to serve you the good information and an up-to-date list of action items so you can begin the new year off powerful.
Table of Contents
In today’s media space, video is king. The average user now watches 19 hours of video content each week. But video isn’t a newest trend — most marketers already understand how significant it is.
Video is the toppest channel for B2B marketing and the hotter new trend is short-form video. YouTube Shorts, TikTok, and Instagram Reels are now few of the most famous media for brands, thanks to consumers’ decreasing attention spans. Indeed, shorter-format video accounts for 80% of all the mobile data traffic.
Human-focused and Empathy content
Once upon a time, consumers required businesses to come across as formal and professional. That won’t fly in 2023. Following the COVID-19 pandemic, consumers don’t need to feel like barriers to the brands they like exist between themselves.
Ignore producing detached material and business-focused. Your content requires making it obvious that you connect with your shopper — otherwise, it won’t land with the audience. Lean into empathy, relatability, and emotions. That’s the major way to build up real connections with the followers.
SEO has been significant since the Google dawn. But you can’t just toss a bunch of keywords in an optimized tag or blog post and call it SEO. Search engines are getting smart, and you have to adjust the SEO game for 2023.
While this content marketing trend may make your life a tiny bit harder, if you need to actually rank well in search, you want to revisit the SEO strategy.
First, pen up for humans before search engines. It sounds counterintuitive, but search engines have figured out what users require. In fact, numerous marketers are now aiming on developing high-quality, relevant content that requires letting Google organically and needs of the customers raise that top content. The idea is to utilize strategic keywords to show up on the foremost page and then let the content speak for itself quality.
Content isn’t just a brand tool or a means to bring shoppers into the funnel. In 2023, brands would utilize content as a pathway to drive revenue. This signifies you aren’t just a brand — you’re an influencer and media company, too.
Treat content creation as a separate wing of the business with its own revenue-generating options. Whether you’re charging membership fees to access the content or you’re monetizing through the TikTok creator fund, you are generating revenue from the higher-quality content.
Treat this like it’s a new business venture. That might mean:
- Develop a thoughtful strategy that funnels users to pay for content, not just the products
- Roll out shoppable content that permit customers to make a buying straight way from a content piece
- tracking and Setting performance KPIs to content market efforts and treat it as sincerely as you would ad spend.
Value-driven content made for customers
Stop creating content that no one consumes. In 2023, content must meet the requirements of the customer and add value to the experience. Brands are developing so much content today that users just don’t have time for wrong stuff. They will only interact with the content if they think it’s actually supportful.
Personalization is the solution. This allows you to tailor content directly to the wants and needs of specific customers.
Of course, you can’t do that without data. Keep tracking of the audience’s requirements via a data solution and smart CRM so you can construct a content strategy around what humans really care about.
User experience matters
It’s not that user experience doesn’t matter. It’s just that buyers have higher expectations today than ever before. You have the best content in the globe — but if you serve users a bad experience, it just custom performs well.
This denotes you have to organize the user experience in terms of:
- Image placement
- Page speed
- Mobile performance
- Cohesive style and voice
- Image placement
- Image quality
Personalization comes into play here, too. When you serve customers with content that resolves their biggest issues, they’re more likely to have an optimistic experience.
High-quality researched content
Humans are concerned about misleading news and stories. It isn’t sufficient to just make a statement — users need to see insights backed by data. That’s why Infographics add on, craving high-quality, well-researched content, another professionalism and element of style that will definitely grab customers’ attention.